Monday, December 26, 2011

Lowe's ethical standards too low for B.C.

Lowe's pulls TV ads – and gives a Christmas gift to Target et al, Wajahat Ali, The Guardian:
"The decision by Lowe's, behemoth chain of retail home improvement and appliance stores, to pull its advertising from TLC's reality TV show "All-American Muslim," ceded to the bigotry, fear-mongering and paranoia of a deluded minority whose divisive ideology poisons America's cherished history of inclusiveness and pluralism.

"But in doing so, Lowe's unwittingly inspired a sudden grassroots coalition of diverse Americans dedicated to defending American values and fighting back against hate.

"...Lowe's seems simply to have given in to an email campaign initiated by the Florida Family Association (FFA), a conservative non-profit organisation based in Tampa Bay, who wrote,
"[All-American Muslim] profiles only Muslims that appear to be ordinary folks, while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish."
"...David Horowitz's Front Page Magazine compared Muslims to Nazis, and theorised that the show's sole purpose is to initiate stealth propaganda to promote a "submission to Islam through the hijab."

"Apparently, the show's most unforgivable crime is portraying the lives of five Muslim Arab-American families in Dearborn, Michigan as average and normal citizens. They would rather promote the usual assortment of caricatures stereotyping Muslims as an enraged horde of bearded, anti-western Orcs ideologically triggered to destroy American values by blowing up Dunkin' Donuts, slaughtering Porky Pig, and drafting Kim Kardashian to concubinage.

"...Without a hint of self-awareness, Lowe's fails to recognise that it has actually galvanized this non-issue overnight into a "lightning rod" of international controversy. Lowe's decision to succumb to the Florida Family Association is like throwing in the towel to a third-rate comic-book villain.

"In fact, FFA's website – before it was taken down – looked like it was a created by a 14-year-old in a spare hour in between Bible studies and downloading porn."
Lowe's, a North Carolina based company with $50 billion in annual revenues, has been in Canada since 2007 and has finally arrived in New Westminster, British Columbia. This is good news for people in this area. After all, there is very little satisfaction gained from boycotting a store you can't get to.

Here, Lowe's has located in the midst of a region populated by many whose very existence offends the Florida Family Association. I guess the home improvement chain will be cautious about selecting Canadian sites for advertising. They wouldn't want any that portray as ordinary folks non-Christian Sikhs who believe in truthful living, equality of mankind, social justice and denounce superstitions and blind rituals. The FFA would prefer them shown as dangerous warriors.
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1 comment:

  1. I'm one consumer who will not enter Lowe's or provide them with a single dollar. Home Depot, Lowe's biggest competition, may not be perfect but when Christian bullies demanded they stop funding events that promote tolerance and diversity, Chairman Frank Blake told them to take a hike, stated that Home Depot was proud of its support for diversity, and that's that.



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