Sunday, September 18, 2011

Hands-on, results driven, action oriented corpspeak

DuPont's Herbicide Goes Rogue, Jim Hightower, OtherWords.org
In the corporate world's tortured language, workers are no longer fired. They just experience an "employment adjustment." But the most twisted euphemism I've heard in a long time comes from DuPont: "We are investigating the reports of these unfavorable tree symptoms," the pesticide maker recently stated.

How unfavorable? Finito, flat-lined, the tree is dead. Not just one tree, but hundreds of thousands all across the country are suffering the final "symptom."

The culprit turns out to be Imprelis, a DuPont weed-killer widely applied to lawns, golf courses, and — ironically — cemeteries.


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