Tuesday, July 27, 2010
Global News and stealth advertising
I watched News Hour Final expecting to learn about a small forest fire near North Vancouver's Northlands Golf Course, a few kilometers from home. Instead, we were treated to a story that mentioned the fire but switched almost immediately to become a segment on roofing material choices, complete with a torch wielding demonstration by the head of Penfold's. Ken Mayhew, the biggest advertiser in the local roofing business, was promoting their 'EcoRoof' product. It's called stealth advertising.
I wonder what it costs for a three minute infomercial on BC's highest rated newscast. I suppose that Global has high standards and doesn't do news-like material for advertisers cheaply. This is, after all, Canada's third largest market and Global is not like some small-market plodder trying to make ends meet.
Seriously though, this bunch has truly lost the direction that once classed it among the best local news operations in North America. Recommend this post